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At the top of the funnel, nearly all companies monitor application completion rates: the number of applications started vs. applications completed. Inverted, it shows application abandonment rates. Companies should be able to break this down to identify where weaknesses are in the application process. This will help answer questions like Are people dropping off on certain devices? or How many fields are optimal for an application? Answering those questions, though, requires more granular data than high- level application completion rates.