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How do you express your corporate culture when you advertise jobs, assuming you cant quite give up the tried-and-true job description? Maybe you dont think that job descriptions should be reflections of your corporate culture. After all, you might be thinking. Even though were a family-owned business with great work-life perks and a nurturing work environment, we still care about details and timelines – and those are the most important factors for this bookkeeping job, right?