Developing a Great Email Newsletter: 15 Keys to the Castle | Jobs2Careers Talent Insights

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Developing a Great Email Newsletter: 15 Keys to the Castle expresswriters.com

One of the key things about creating a great newsletter is that the information contained therein should be mostly informative. The content in your newsletter is an extension of the content that you create for your blog or website. This content has to be entertaining and engaging. Newsletters that don’t perform as well as they should forget this one overarching idea: that content is value and value is what sells.

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