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The ethos of the school also meant that this employee would need to be at once engaging, personable, and firmwhether they were dealing with a parent or a science teacher. They would also need to avoid office politics and gossip, pitch in with things that were not part of the job description, and not be a clock-watcher. And, the structure of the position meant a fair amount of autonomy with some things (content writing, social media), but not with other things (overall marketing strategy, ad budgets). We needed to find a person who would be able to produce and thrive with all of these factors at play.