- New Post
The recruiting funnel closely mirrors a marketing or sales funnel. You start with someone who doesnt really know that theyre a fit for an opportunity, be it a product or a job. You nurture their interest, gauge their fit, and ultimately create a partnership. Sales and marketing have successfully defined industry-wide measures of their success and opportunities that they set goals against. This is critical because it allows them to 1) set goals across an organization and 2) benchmark themselves to their peers.