What Role Can a Website Play in Today’s B2B Lead Generation? | Jobs2Careers Talent Insights

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What Role Can a Website Play in Today’s B2B Lead Generation? www.business2community.com

Visiting a company’s website to check out its products, services and credentials is now very much the norm. Whether finding a company through an internet search engine or being encouraged to visit a site through other marketing activity, for a business the ability to capture detailed data and track visitors can be a ‘golden egg’.

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