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The same thing is true in any business. One of my employees, late in the courtship stage with a competitor, recently asked me what I thought of the people he might be working for. I knew their flaws (I actually thought they were evil trolls), but it wasnt worth getting into. For one thing, he might like the trolls. For another, it would make me look like a petty jerk if I started gossiping about people, some of whom I didnt know.