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Promotions are random: This again may not be the concerned persons own promotion, but even if they feel that another persons promotion is not well deserved. Of course this may feel subjective, and comparisons may not be clear or uncalled for, but the real issue is that theres a communication problem. Employees who did not get promoted may view it as favoritism. The need of the hour is for the top management to share the reasons for a certain promotion and hiring and also keep in mind the impact this may have on the morale of those who are not promoted.