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Our information is collected online. All of the information about us from social media profiles, to digital CVs, to credit card transactions, to app usage to the rest of our digital footprint is being collected by third parties. This includes information that we choose to publish (Im a small business owner in Florida.), information that others publish about us (Sarah is a great team player.), and information that is aggregated and shared behind the scenes without our knowledge (Jonathan spends 400 minutes on sports websites and $300 on specialty foods per month.).