Blogger Job Duties: Craft relevant original content. It's the goal of every blogger, so don't even think about cutting and pasting from other sites. Google doesn't like that. Write it yourself, please.

Have a social media presence. In order to rank high in searches and generate new page views, it may be part of your responsibility as a blogger to help spread the good word on Twitter and Facebook. Knowing how to popular social media platforms is key.

Create backlinks. Catering posts to suit long tail and short tail keywords for SEO is important. You'll want to stay ahead of the trends and know what phrases and words are specific to your company's culture and mission.