Skillbridge Externship In Social Media Management

Black Rifle Coffee Company is proud to offer a SkillBridge externship exclusively for transitioning service members seeking hands-on experience in social media management and creative content production. This learning-focused opportunity provides exposure to how BRCC develops, manages, and publishes social content across platforms, supporting brand storytelling and community engagement. As a SkillBridge Extern on our Social Media team, you'll be immersed in the daily operations of content creation, post scheduling, audience engagement, and campaign execution. This role provides practical experience capturing and editing content, supporting social workflows, collaborating with creative partners, and learning how BRCC maintains a consistent and authentic presence across digital channels.

Ideal Candidate Profile

• Interested in social media, digital content creation, or creative operations
• Comfortable being at events, shoots, activations, or day-to-day content capture
• Outgoing, adaptable, and excited to contribute to the small but meaningful tasks that keep social running
• Has a strong working knowledge of military culture and the unique needs of service members, Veterans, and military families.
• Detail-oriented with strong communication instincts
• Eager to learn the behind-the-scenes workflows that support posting, publishing, and community engagement
• Resourceful, collaborative, and unfazed by fast-paced creative environments

Learning Objectives

• How to support and coordinate social-media-specific project deliverables such as content capture, editing workflows, scheduling, and cross-functional approvals
• Best practices in social publishing, community engagement, content organization, and campaign execution
• Core systems and tools used by the Social Media team to manage posts, calendars, asset libraries, routing, and performance tracking
• Exposure to time management, communication flows, and rapid-response decision-making needed to operate effectively in live content and high-tempo social environment

Key Responsibilities

• Support capturing video, photography, b-roll, behind-the-scenes content, and social-ready assets
• Assist with basic video editing, photo editing, resizing, formatting, and prepping content for platform-specific use
• Contribute to maintaining creative asset organization for quick retrieval and timely posting
• Assist with drafting, preparing, and scheduling posts under team guidance
• Help maintain social calendars and track upcoming campaigns or posting needs
• Support copy, captions, hashtags, tags, and content packaging aligned to brand standards
• Support BRCC's community engagement efforts by monitoring comments, questions, and social sentiment
• Assist in escalating issues or comments to the appropriate internal team
• Learn how engagement patterns help guide future content decisions
• Work closely with Social Media Managers, Creative Teams, Marketing Operations, Retail Marketing, and other partners
• Support communication between stakeholders to ensure content is approved, aligned, and ready for publishing
• Participate in content planning meetings, creative reviews, and campaign alignment sessions
• Assist in maintaining content logs, calendars, trackers, and approval records
• Help organize raw content libraries (video, photography, project folders) for easy access
• Support tracking post performance, content readiness, and deadline adherence

Education and Skill Requirements

• Strong interest in social media or creative production
• Comfortable with smartphones, cameras, or basic editing tools (professional experience not required)
• Ability to communicate clearly and work with multiple creative partners
• Comfortable in fast-paced environments and willing to tackle small tasks with high ownership
• Positive attitude, adaptability, and enthusiasm for learning new digital workflows

Agency Disclaimer: Black Rifle Coffee Company does not accept unsolicited resumes from staffing agencies, search firms, or third parties. Any resume submitted in the absence of a signed agreement will become the property of Black Rifle Coffee Company, and no fee will be paid. Please do not contact our team regarding recruiting services.