Technical Marketing Manager / Product Manager

Our client is a leader in the test and measurement industry and has a long history of innovation and technology leadership. They offer a stimulating fast-paced environment where everyone is a contributor. Qualified candidates will have a strong technical background in electronics, be able to understand complex products, and have a track record in the marketing side of product management.

Position Summary and Responsibilities:

• Play a key role in understanding customers' technical requirements, communicating them to the development team, and then bringing innovative products to the marketplace.
• This is largely a technical function that requires a unique combination of technical, business, and verbal/written communication skills.
• End-to-end product life cycle management- defining, launching, and supporting hardware and software products that meet customer's evolving needs
• Understand product uses, customer needs, and competition
• Define product requirements with the Product Development team
• Create core messages that appeal to customers and the sales channel
• Evaluate competitive products and create/maintain detailed competitive comparisons
• Plan and execute product launches including creating pricing, training and demo materials, competitive selling documents, press events, videos, etc.
• Work collaboratively with other internal teams to successfully launch new products
• Track product performance and key sales metrics
• Provide high-level tactical sales direction and support to the worldwide sales team in defined circumstances
• Periodic travel in the field in support of key business opportunities, promotion opportunities, trade shows and conferences, technical committee meetings, or test events

Required Qualifications:

• BS in an engineering field (preferably Electrical Engineering)
• Strong technical knowledge along with an engaging personality and good communication skills
• Ability to work in a team environment
• Working experience with high-speed serial data standards such as USB, PCIe, DDR, HDMI, etc.
• Knowledge of oscilloscopes and/or test equipment is desired.