General Sales Manager

Employment Type: Full-time

Celebrating 100 Years of Service | Join a Legacy of Excellence!

At Johnson Motors, we're not just in the car business we're in the people business. As we celebrate 100 years of proudly serving our local communities, we're looking for a General Sales Manager (GSM) to help lead our team into the next century of excellence. If you're a high-energy leader with a passion for people, performance, and the guest experience we want to meet you.

What You'll Do:

As our General Sales Manager, you'll be the driving force behind our sales department. You'll be responsible for coaching, inspiring, and leading a talented team of sales professionals to meet and exceed performance goals all while delivering an unmatched guest experience.

Key Responsibilities:

• Lead and manage the entire sales team new and pre-owned
• Set and achieve monthly and annual sales targets for volume, gross, and F&I
• Ensure high performance through daily training, coaching, and accountability
• Foster a positive, team-oriented culture rooted in professionalism, enthusiasm, and guest satisfaction
• Maintain a strong digital presence and collaborate with the marketing team on campaigns and promotions
• Monitor inventory levels and work with leadership on purchasing and pricing strategies
• Drive operational excellence through process improvement and guest-first thinking
• Collaborate with fixed operations, finance, and ownership to achieve store-wide success

Why Join Johnson Motors?

We Offer:

• Competitive base salary + aggressive bonus structure
• Company vehicle
• 401(k) with company match
• Comprehensive health, dental, and vision insurance
• Paid time off and holidays
• Ongoing training and leadership development
• A positive, family-oriented work culture
• The chance to be part of a 100-year legacy with a forward-thinking team
• Opportunity to work with a growing auto dealership group, with home town roots.

About Us:

Johnson Motors has proudly served Wisconsin communities for 100 years with a reputation built on trust, quality, and guest-first service. We're a family-owned dealership group with a commitment to innovation, excellence, and creating a fundamentally different guest experience. Join a team that believes in building careers not just jobs.

Ready to Drive the Future of Johnson Motors? Apply today and let's build the next 100 years together.

Requirements:

What We're Looking For:

• 5+ years of automotive sales leadership experience (GSM or Sales Manager role preferred)
• A proven track record of growing sales volume, profitability, and team performance
• Strong understanding of CRM systems, digital retailing, and modern sales processes
• Energetic, hands-on leader who leads by example and inspires others
• Committed to building long-term relationships with guests, team members, and the community
• High level of integrity, professionalism, and accountability.
• Maintain our high achieving culture.