Director of Market Strategy

iHeartMedia, the number one audio company in America, reaches 90% of Americans every month. iHeartMedia's biggest growth opportunities come from turning national ideas into scaled, repeatable revenue across markets. This role is responsible for translating our largest enterprise partnerships, 360 initiatives, and multi-platform programs into frameworks that can be activated locally, regionally, and nationally.

What You'll Do:

• Translate National Initiatives into Scalable Market Offerings
• Lead GTM strategy for iHeart's largest multi-platform initiatives
• Convert high-level concepts into Modular, market-ready playbooks
• Build the Market Scaling Engine by creating frameworks that allow initiatives to scale across local markets, regional clusters, and national accounts
• Ensure flexibility while maintaining consistency and guardrails
• Sales Enablement & Field Adoption
• Lead GTM strategy from concept through roll out
• Deliver practical, sales-ready tools including one-pagers, playbooks, FAQs, and pitch guidance
• Cross-Functional Integration
• Partner with Programming, Sales, Marketing, Finance, Legal, Operations, and Research
• Serve as the single point of accountability for packaging decisions, tradeoffs, and escalations
• Act as the connector between national strategy and market level sales enablement
• Performance Tracking & Optimization
• Monitor how initiatives perform across markets
• Identify opportunities to simplify, scale, and optimize revenue impact
• Build feedback loops from the field into future GTM development

What You'll Need:

• 8+ years in GTM strategy, sales strategy, commercial operations, or product marketing
• Proven experience scaling multi-market or national-to-local initiatives
• Strong understanding of how local and national sales teams operate differently
• Experience working cross-functionally with programming, sales, and marketing teams
• Ability to simplify complex ideas into repeatable frameworks
• Media, audio, or entertainment experience strongly preferred

What Success Looks Like:

• Increased revenue from scaled versions of national initiatives
• Faster speed-to-market for new opportunities
• Clear, consistent market-level execution of priority and signature programs
• Reduced friction for sellers executing complex deals

Location: New York, NY: 125 West 55th Street, 10019

Position Type: Regular

Time Type: Full time

Pay Type: Salaried

Compensation: Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. $104,000 - $130,000

Benefits: iHeartMedia's benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following: Employer sponsored medical, dental and vision with a variety of coverage options Company provided and supplemental life insurance Paid vacation and sick time Paid company holidays A Spirit day to encourage and allow our employees to more easily volunteer in their community A 401K plan Employee Assistance Program (EAP) at no cost services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!