Zenith Media Agency Job Opportunity

Zenith is one of Publicis Groupe's largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta, and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural, and future-proofed data capabilities.

Job Title: Digital Investment/Activation Expert

We are looking for a highly motivated and proactive person to help lead in the day-to-day execution of campaigns across a large retail brand on an enterprise level account. This will be a hybrid role across strategy and investment, with plenty of cross-training and career development opportunities. The core competencies of this candidate should be an expert in the core digital investment/activation functions.

Responsibilities:

• Plays a leading role in all aspects of campaign strategy/tactical recommendations, including vendor liaison and reporting optimization
• Lead internal and client statuses, ensuring that client needs are met and projects timelines are on track
• Responsible for ensuring the success of digital campaigns across all brand initiatives
• Overseeing a team of 2 onshore and 2 offshore team members from Associates to Senior Negotiators and ensuring all day-to-day campaign management functions are operating effectively (campaign setup, launch timelines, assisting the Ops team with trafficking tags, and partner with comms management to ensure campaign runs as expected)
• Implement trainings and on-the-job coaching as necessary to ensure team is operating efficiently
• Assist or lead in presentation of data, insights, and optimizations to clients; typical cadences for optimizations are minor optimizations made monthly and larger optimizations made quarterly
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics, and research
• Intimate knowledge of consumer habits & touchpoints, i.e. CTV, digital publishers, mobile partners, & social
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Build relationships with vendors to analyze value and applicability of media vehicles for client media plan
• Strong presentation/story-telling skills (written, presentation, and vocal)
• Prepare and deliver buying and/or digital trafficking specs and guidelines
• Effectively People Manage: Continuously find areas of growth development within team, ability of conflict resolution when needed, provide constructive coaching & counseling

Qualifications:

• B.A. or B.S. in Marketing, Advertising, or related field
• 3+ years of digital media buying/planning experience
• Experience planning digital campaigns for products in the B2C space and ability to confidently present these to clients both on the phone and in-person
• Excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-through skills
• Strong analytical, research, and quantitative skills
• Must be hard-working, resourceful, and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products, and trends
• Expertise with Prisma, MediaOcean, and Direct IOs
• Experience with Research tools such as Nielsen or Comscore preferred

Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans encouraged to apply. Compensation range: USD $75,050.00 - USD $90,000.00/Annually.