Sr. Marketing Manager, Retail Media

The Sr. Marketing Manager, Retail Media will be the subject matter expert on our retailer digital marketing strategy over multiple key retailers and external partners overseeing performance media campaigns, retailer partnership activations, cross-functional alignment and reporting with a focus on hitting Dyson's retailer, category, and company goals. This includes running a team of two to execute all media across all channels and categories. Additional responsibilities include:

Leadership of media planning, evaluation and auditing:

• Working in partnership with Category heads as well as Sales leads to deliver best communications, creative and placement in brand, category, industry and needs-based journeys.
• Key manager of the retail media agency to reach the right audience through a variety of digital channels and tactics, employ new ways of advertising in the purchase journey.
• Maintain relationships with various retailer counterparts to build out strategies that help to grow the partnership.
• Management of media agency to produce meaningful post campaign analysis and improve the value of our advertising through relentless testing, targeting and refining plans.
• Work with retailers to identify & implement opportunities to cross-sell and up-sell consumers within the online Dyson product selection process
• Develop annual budget and allocate across categories, retailers, and campaigns to align with greater business objectives

Media campaign management:

• Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports marketing activities. Provide direction, conceptual and creative input into the media strategy, working closely with creative teams.
• Build effective working relationships with stakeholders to ensure alignment on media plans, and with the Category, ecommerce, Retail, PR, Customer Service and Owner Engagement teams to drive integrated marketing strategies to ensure all new product launches are represented correctly.
• Work with the Category Heads to fully understand category objectives and design advertising campaigns and ad copy to deliver performance accordingly to maximize our sales potential.
• Identify opportunities and develop and drive initiatives and campaigns that will increase sales.
• Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.

Build, develop and promote an effective team:

• Manage processes to ensure that the team is as effective as possible to meet business goals.
• Inspire, lead and motivate direct reports through regular feedback, 1:1's PDPs and objectives.
• Develop and upskill the team for their own continuous improvement and readiness for promotion opportunities.
• Inspire a passion for our product within the media team and the wider marketing team.
• Support media team members to ensure that they can communicate effectively throughout the organization both locally and at a Global level.
• Work closely with marketing team to influence decisions to assist US digital marketing goals.

About You

• 8+ years in digital marketing for a major brand or agency, including direct people management.
• Proven hands-on experience with media agency relationships, including agency RFPs and negotiations.
• Skilled with web analytics/reporting tools and translating data into clear actions.
• Track record of driving online sales for consumer brands in e-commerce/transactional environments.
• Expertise in paid media planning, execution, and optimization across channels.
• Strong understanding of how creative content impacts performance throughout the customer journey.
• Effective communicator and presenter, comfortable influencing all levels and leading a small team.
• Skilled project managercan juggle multiple campaigns, priorities, and partners in a cross-functional setting.
• Proactive, analytical, detail-oriented, and committed to continuous improvement.
• Brings process improvement ideas and adapts quickly to change (agency/structure/workflow).
• Maintains high standards for brand integrity and accuracy in all work.

Compensation: $159,000 - $199,000 annually + bonus opportunity

Address: 155 Mercer St, New York, NY 10012

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it's about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you're in and the moments that matter.

Financial benefits:

401K with up to a 4% match

Company paid Life Insurance and AD&D

Flexible Savings Account (FSA) and Health Savings Account (HSA)

Lifestyle benefits:

Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time

Pre-tax Commuter Benefits (applicable areas only)

Generous Child Care Leave Program

Wellness Program

Employee Assistance Program

Dyson Product Discounts

Health benefits:

Multi-Level Healthcare Coverage Options

Vision & Dental Coverage

Company paid Short-Term and Long-Term Disability

Dyson is committed to fostering an inclusive and accessible environment that reflects the diversity of the community in which we live. If requested, we will provide reasonable accommodation during the recruitment process for persons with disabilities. Contact us at americas.talentacquisition@dyson.com for more information. Dyson is an Equal Opportunity Employer.

D yson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.