Marketing Coordinator And Program Support

The Marketing Coordinator and Program Support designs compelling year-round programs and leads outreach and marketing to grow utilization of the Star Lake Lodge & Conference Center. The role owns program strategy, senior programs, and brand communications, and collaborates closely with the Complex Host & Program Coordinator to ensure smooth onsite execution and excellent guest experience.

Responsibilities

A. Marketing, Outreach & Growth (Owner)

• Design year-round programming for diverse audiences (senior programs), including themes, schedules, activity menus, and chaplains program content.
• Translate organizational mission and guest feedback into program improvements and pilots.
• Produce run-of-show packets and pre-briefs for CHPC and department heads (4872 hours before group arrival).

B. Senior Programs Leadership (Owner)

• Lead planning and supervision for Senior Citizen Summer Retreats; coordinate with Divisional Older Adult Ministries.
• Establish outcomes (spiritual life, fellowship, wellness) and align staff/volunteers and chaplaincy content.

C. Program Strategy & Development (Owner)

• Build and execute a marketing plan with Divisional Development: messaging, seasonal campaigns, social media, newsletters (Spring/Summer/Fall-Winter), presentations to churches/senior centers/service clubs.
• Maintain CRM/user-group database, direct sales outreach, and pipeline reporting.
• Develop promotional collateral and identity wear in coordination with DO/Development.

D. Guest Experience & Partnerships (Co-Owner)

• Collaborate with Housekeeping, Food Service, and Facilities to close experience gaps and reflect updates in marketing.
• Support divisional events/programs as needed (content/hosting for VIP/donor moments).

E. Data, Reporting & Benchmarks (Owner)

• Set and track KPIs with DO (e.g., inquiries, conversions, occupancy by season, social reach, satisfaction).
• Provide data to Program Coordinator/Registrar for monthly stats; publish post-season reports with recommendations.

F. Hosting & Representation (Support)

• Serve as secondary host during major or strategic events, partnering with CHPC who leads onsite operations.
• Represent SLCCC with external partners, donors, and new user groups.

Collaboration & Interfaces

• Primary partner: Complex Host & Program Coordinator (handoffs, run-of-show, onsite feedback loop).
• Key interfaces: Registrar, Housekeeping Supervisor, Facilities Director, Food Service Manager, Divisional Development, Divisional Older Adult Ministries.

Seasonality & Schedule

• SeptMay: Emphasis on marketing, outreach, and pipeline growth; strategic program design.
• JunAug: Emphasis on program delivery leadership and presence with seniors, with CHPC leading onsite logistics.

Qualifications

• Bachelor's degree in Recreation/Program Administration, Communications/Marketing, Nonprofit Management, or equivalent experience.
• 23+ years in program development, events, marketing, or hospitality/nonprofit work.
• Strong planning, communication, and project management; proficiency with Microsoft 365 and social tools.
• Able to work cross-functionally and communicate with diverse groups.
• Valid driver's license; ability to work flexible hours; meet standard physical requirements for events.
• Willingness to support and uphold the Mission of The Salvation Army and represent the organization professionally.