Role: Head of MarketingLocation: RemoteSalary: $120K-$160K based on experienceOur client has grown from a Shopify store to a seven-figure e-commerce brand with 40K+ passionate customers who've transformed their sleep, energy, and health through light therapy. Now they're at an inflection point: evolving from product-focused to education-first, launching their first flagship course, and positioning themselves as the definitive authority on living in sync with nature's light.Key ResponsibilitiesAcquisition & GrowthBuild and scale acquisition funnels across paid media (Meta, Google) with a six-figure budgetDevelop their content engine: SEO strategy that drives organic traffic from 5K to 50K+ monthly visitorsRelaunch affiliate and influencer programs, turning their community into growth driversOwn CRO across the site – every percentage point of conversion improvement = $XX,XXX in revenueThe Course Launch (Your Biggest Win)Lead go-to-market for their flagship circadian health course – a $500K+ Year 1 revenue opportunityDesign the pricing strategy, positioning, and funnel that converts product customers into studentsEstablish them as the education leader in an emerging wellness categoryRetention & LifecycleBuild CRM, email, and SMS automation that guides customers through transformation (not just transactions)Create a testimonial and case study engine – leverage their customers' success stories to build trust at scaleDesign community-driven marketing that turns customers into evangelistsSystems & TeamEstablish marketing KPIs, reporting dashboards, and a scalable calendarHire and build your dream team as the company grows (you'll make your first hire within 6 months)QualificationsRequired:5+ years leading marketing at a DTC or consumer brand, ideally health/wellnessProven track record scaling brands from low seven figures to eight figuresDeep expertise in paid acquisition, SEO, content marketing, and CROHands‑on experience with email/SMS platforms (Klaviyo, Attentive, etc.) and building automated lifecyclesExperience launching and scaling influencer, affiliate, or referral programsYou've launched a digital product, course, or membership before (huge plus)Your Approach:Strategic thinker who can zoom out to define positioning, then zoom in to write the email subject lineData‑driven but creative – you A/B test everything but know when to trust your gutComfortable in scrappy, fast‑moving environments where you wear multiple hatsObsessed with transformation marketing, not just performance marketingPassion:You genuinely care about health, wellness, and helping people live betterBonus: You have opinions on red light therapy, sleep optimization, circadian rhythms, or biohackingWhy This Role is DifferentThis isn't a “scale what's already working” role. You'll reposition an entire brand, launch new revenue streams, and define a category. If you've been stuck optimizing someone else's campaigns at a larger company, this is your chance to build from first principles.The Opportunity:Timing: Proven product‑market fit (4.8★ rating, rabid community), now entering exponential growth phaseOwnership: First marketing hire – you build everything. Full P&L ownership. No politics, no red tape.Equity: Meaningful equity stake in a fast‑growing wellness brand, not just a salaryImpact: Your work directly determines whether they hit $5M or $10M next yearCategory: Circadian health is exploding (see Huberman, Matt Walker, Andrew Huberman). They're positioned to own it.The Team & CultureWork directly with the Founder, who bootstrapped this from $0 to seven figuresFully remote, async‑first culture – outcomes over hours, flexibility over face timeSmall team (15 people), huge ambitionThey move fast: idea Monday, launched FridayThe CompSalary: $120K‑$160K based on experienceEquity package (early employee stake)Full health benefits, unlimited PTO, $1K/year professional development budgetPremium home office setupYou'll Love This Role If…You've been the first or second marketing hire at a DTC brand that scaledYou're energized by building, not maintainingYou want to create a movement, not just run adsYou geek out over wellness trends and read Huberman Lab notesYou'd rather own results than have a fancy title at a big companyYou believe marketing is about transformation, not just transactionsWhat Success Looks LikeYear 1 Goals You'll Own:3x organic traffic through content and SEOLaunch course to $500K+ revenue (40% of total revenue from education)Scale paid acquisition profitably to $2M+ annual spendBuild email/SMS to 30% of revenue (up from 15%)Establish the company as “the” voice in circadian health (top 3 Google rankings for key terms)#J-18808-Ljbffr