Description
The Influencer Marketing Coordinator will oversee day-to-day operations Partnership and Influencer Marketing for UJUUBrands (souk + SEPIA, simisienna, Mango Maison), including building and managing relations with brand partners, social media Influencers, and cultural tastemakers. One of the most important responsibilities is the development and delivery of our influencer strategy across all three brands, including finding new ways to leverage talent to grow awareness and consideration and build advocacy.Main Responsibilities Lead execution of all Influencer plans for UJUUBrandsTrack, monitor, analyze and communicate Influencer Marketing results on a regular basis, and optimize based on resultsManage media and influencer events and seeding initiatives as needed, including the development and sourcing of branded materials and collateralLiaise with social media team to create a seamless integration of the brand's partnership and influencer strategies with content marketing effortsEvaluate opportunities for influencer and brand partnerships to grow awareness and increase reachBuild relationships and coordinate all talent contractsManage the multi-tiered influencer approach (in collaboration with the broader E-Comm team) including affiliate programs, seeding, opportunistic influencer activations, and fully integrated influencer-led marketing campaignsProactively manage the brand's “influencer funnel,” constantly refreshing it with fresh, authentic, on-trend advocates for UJUUBrandsStay ahead of the rapidly evolving influencer landscape to ensure UJUUBrands gain more engagement than competitionConstantly update and develop the brand's roster of influencers based on brand marketing objectivesQualifications, Skills, Knowledge & Experience Excellent verbal and written communications, time management, and relationship-building skillsMust be organized, detail-oriented, and able to prioritize multiple projects in a fast-paced environmentAttention to detail, resourceful, with a can-do attitudeProven experience with tracking/reporting Impressions, Reach, ROI, and other KPIsSolution-oriented and collaborative leader (must work well with other functions and departments)Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the programExperience with negotiating contracts and maintaining vendor relationshipsInterest in influencer + brand marketing with an emphasis on building community#J-18808-Ljbffr
Description
The Influencer Marketing Coordinator will oversee day-to-day operations Partnership and Influencer Marketing for UJUUBrands (souk + SEPIA, simisienna, Mango Maison), including building and managing relations with brand partners, social media Influencers, and cultural tastemakers. One of the most important responsibilities is the development and delivery of our influencer strategy across all three brands, including finding new ways to leverage talent to grow awareness and consideration and build advocacy.Main Responsibilities Lead execution of all Influencer plans for UJUUBrandsTrack, monitor, analyze and communicate Influencer Marketing results on a regular basis, and optimize based on resultsManage media and influencer events and seeding initiatives as needed, including the development and sourcing of branded materials and collateralLiaise with social media team to create a seamless integration of the brand's partnership and influencer strategies with content marketing effortsEvaluate opportunities for influencer and brand partnerships to grow awareness and increase reachBuild relationships and coordinate all talent contractsManage the multi-tiered influencer approach (in collaboration with the broader E-Comm team) including affiliate programs, seeding, opportunistic influencer activations, and fully integrated influencer-led marketing campaignsProactively manage the brand's “influencer funnel,” constantly refreshing it with fresh, authentic, on-trend advocates for UJUUBrandsStay ahead of the rapidly evolving influencer landscape to ensure UJUUBrands gain more engagement than competitionConstantly update and develop the brand's roster of influencers based on brand marketing objectivesQualifications, Skills, Knowledge & Experience Excellent verbal and written communications, time management, and relationship-building skillsMust be organized, detail-oriented, and able to prioritize multiple projects in a fast-paced environmentAttention to detail, resourceful, with a can-do attitudeProven experience with tracking/reporting Impressions, Reach, ROI, and other KPIsSolution-oriented and collaborative leader (must work well with other functions and departments)Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the programExperience with negotiating contracts and maintaining vendor relationshipsInterest in influencer + brand marketing with an emphasis on building community#J-18808-Ljbffr
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