Marketing Manager (Fintech Firm)Location: NYC Midtown, Hybrid 3 days in officeCompensation: $130K to $150K base plus equity participationOur client is a fast-growing fintech company that helps financial institutions create and manage custom investment indexes. They work with asset managers, banks, and insurance companies to support products like ETFs and structured investments. Their technology platform makes it faster and easier to build tailored investment strategies, allowing clients to design exactly what they need instead of relying on standard, one-size-fits-all solutions. As the firm continues to grow, they are expanding their sales and client-facing teams to support a rapidly increasing global client base.Our client is seeking a high-energy, entrepreneurial marketing professional to take ownership of marketing efforts and help elevate the firm's brand, visibility, and growth. This role is ideal for someone who enjoys both strategy and execution, someone who can think creatively about how to position the business while also driving campaigns, content, and initiatives forward in a hands-on way. This individual will work closely with Sales, Product, and Client Service teams to shape messaging, support business development, and build a more structured and impactful marketing function.Responsibilities of the Marketing Manager RoleCampaigns and Client EngagementBuild and execute targeted marketing campaigns aligned with sales prioritiesPartner with Sales on pipeline development and outreachTrack and refine campaigns using SalesforceCollaborate with Client Service on segmentation and engagementOutbound Marketing ExecutionDesign and deploy campaigns using Salesforce Marketing CloudCreate emails, landing pages, and digital contentDevelop cadence for blogs, white papers, and newslettersMaintain and enhance website content as neededManage social media content, primarily LinkedInInbound Marketing and AnalyticsTrack performance using Google Analytics, Google Ads, and Search ConsoleOptimize paid social and search campaignsImprove SEO through keyword research and content updatesSupport email campaign optimization and marketing analytics, including performance tracking and A/B testing where appropriateHelp drive video strategy for the website and client communicationsBrand Management and Content DevelopmentCollaborate cross-functionally with teams to drive new contentMaintain brand assets and marketing materialsSupport brand development and positioningDesign marketing materials and presentationsTranslate technical concepts into clear messagingSales EnablementCreate and update decks, product profiles, and templatesPartner with sales leadership on content aligned to services and trendsIdentify and research B2B prospectsManage and maintain CRM data within SalesforceEvents and External VisibilityManage conference and event calendarCoordinate sponsorships and speaking opportunitiesAlign events with business development prioritiesRequirements for the Marketing Manager RoleMust-Haves3 to 7 years of B2B marketing experience within fintech or the financial services industryHands-on experience with Salesforce Marketing Cloud (Core automation tool/Account Engagement)Strong outbound and inbound marketing experienceExperience with Figma (or similar) and Canva (or similar)Experience using Google AnalyticsExperience managing LinkedIn contentExperience with WordPress or similar CMSStrong content development and messaging skillsAbility to collaborate cross-functionallyStrong organizational and multitasking skillsSelf-starter, proactive, and able to operate independentlyNice-to-HavesExperience targeting one or more of the following firms in a marketing capacity is a plus: Asset managers, banks with structured products desks, ETF issuers, family offices, hedge funds, insurance companies, private banks, quantitative investment firms, RIAs/wealth mgmt. firmsExperience with Salesforce CRMFamiliarity with Google Ads & Google Search ConsoleWorking knowledge of SEO best practicesExperience creating sales enablement materialsExperience supporting events and sponsorshipsWhat Our Amazing Client OffersCompetitive base salary, equity participation, and potential discretionary bonusHigh-visibility role with direct impact on the firm's growthOpportunity to build and fully own the marketing functionHybrid work schedule (3 days in office) with a strong emphasis on work-life balanceGenerous PTOCompetitive health benefits401(k) with employer matchCollaborative, entrepreneurial environment alongside passionate and talented colleaguesStrong and supportive leadership teamClear path for long-term growth#J-18808-Ljbffr