POSITION SUMMARYThe Sales Ambassador is responsible for overseeing all on and off-premise events in their assigned market(s). The position manages the event process from booking to execution and post-event reporting. The Sales Ambassador is the quarterback of the total event plan to ensure we have the best possible ambassadors executing our events. This person is responsible for training, motivating, planning, deploying, monitoring execution , and reporting on the entire agency resource team for the selected markets. Matching the skills of individuals with the needs of the events to drive efficient and effective execution. Working with the Sales Coordinator and local markets to set goals and monitor progress against them. Ensuring all activations are executed consistently with the national branding strategy. The Sales Ambassador will spend about 75% of their time out in the field activating events and 25% in their home office working on administrative responsibilities.RESPONSIBILITIESSupporting the sales team in the marketCommunicate through internal recording systemAttend charity and non-charity eventsStructure events and determine partnership levelDeliver product and POS to eventsStaff and train promotional models – experience with state liquor lawsServe product and be the face of the brand at eventsFlexible hours and working some weekends is mandatoryKEY ROLESHire, train, maintain and motivate the best sampler models possible.Work with Tito's Sales Coordinator and local teams to understand market level plans and activation needsWork in the field to execute various events as needed including special events, charity events and in-store tastings.Plan and coordinate agency resources, ensuring the best possible talent is aligned with the right activation eventsEnsure the sampler models are clear on executional expectations and have what they need to be successful: set up, selling, menu's, cocktail set up, serving, storytelling, product drops, merchandising, execution & recappingAttend select events to ensure superior execution consistent with what was plannedManage POS and Merchandise where needed ensuring event needs are met in a timely and efficient mannerResolve challenges and issues as they arise ensuring teams are properly supportedTrack calendar & execution, recording recaps with photos, key data (i.e.consumers sampled, bottles sold), notes & key learningsTrack, manage and communicate results / budgets on the sales force tracking site.Align on and track progress against goalsCommunicate business updates regularlyPOSITION SKILLSET REQUIREMENTSExceptional planning, organization and coordination skillsExcellent communication and training presenceAbility to collaborate across multiple teams (marketing, sales, distributor, retailer),Ability to work in a fast-paced, self-directed work team environmentUnderstands brand strategy and can drive consistency at every touchpointAbility to learn and understand nuances of markets, channels and customersOnly provides solutions to the problemPRIOR WORK EXPERIENCE REQUIREMENTS3+ years event planning, coordination & executionUnderstanding of the beverage industryGeneral understanding of markets they are coveringKnowledge of experiential marketing, lifestyle brandingComfort working on a high-performance, fast paced entrepreneurial teamWillingness to work full-time, non-traditional hoursMust be able to provide own transportation to and from accounts and events#J-18808-Ljbffr