To shape engagement strategies for university partners, the full-time Associate Director of Brand Strategy will manage brand and messaging strategy, lifecycle communications, content strategy, and student experience design in a remote capacity.Key responsibilitiesContribute to strategic practice areas, supporting the development and maintenance of frameworks while executing against shared strategiesEngage with university partners to provide strategic insights, support program launches, and facilitate discovery sessionsLead the design of cross-channel lifecycle communications and oversee journey mapping processes to enhance the student recruitment experienceRequired qualifications3+ years of experience in marketing strategy, brand strategy, content strategy, or engagement communications, preferably in higher educationDemonstrated ability to work across multiple practice areas with strategic depth in at least oneWorking understanding of cross-channel lifecycle communications and the student recruitment journeyExperience in partner-facing strategy sessions or workshopsStrong analytical skills with the ability to connect performance data to strategic decisions