5+ years consulting experience in relevant B2B marketing & GTM topics required
In lieu of consulting experience, 7-10+ years minimum industry experience required in core B2B marketing roles (Account-Based Marketing (ABM), Lead Gen/Demand Gen, MartTech, Strategy & Operations functions)
Deep expertise in Account-Based Marketing and/or Field Marketing for enterprise accounts, strategic accounts, named accounts, priority verticals and/or regional GTM campaigns
Experience building field marketing programs that drive sourced/influenced pipeline, accelerate opportunities, deepen account engagement and support expansion in strategic accounts
Strong demand generation and integrated campaign experience across events, webinars, executive programs, digital channels, paid media, content syndication, and lifecycle marketing
Strong understanding of B2B SaaS / technology buying journeys, sales cycles, partner ecosystems and marketing-sales handoffs
Deep hands-on knowledge of B2B marketing processes and platforms, including CRM (Salesforce), marketing automation (Marketo, Eloqua, HubSpot, Pardot/Marketing Cloud), ABM / intent (6sense, Demandbase), paid activation (LinkedIn Campaign Manager, Google Ads), web/customer analytics (Adobe/Google Analytics), and BI (Tableau/Power BI)
Deep hands-on experience across AI suites (ChatGPT, Claude, n8n, e.g.), and skilled at developing skills and end-to-end workflows
AI tool proficiency: Daily professional use of generative AI tools (e.g., ChatGPT, Claude, Copilot) to accelerate content creation, research, or data analysis
AI product delivery: Demonstrated track record of launching AI-powered features, tools, or products from concept to implementation, developing Agentic marketing workflows
Prompt engineering: Advanced skill in prompt engineering, prompt chaining, and optimizing AI outputs for accuracy and context
Bachelor's Degree required
Fluency in English