12+ years of progressive marketing experience with significant leadership responsibility in growth, performance, CRM/lifecycle, loyalty, or customer marketing.
Proven success driving meaningful customer and revenue growth for a scaled consumer, retail, fashion, beauty, lifestyle, or digitally native brand.
Demonstrated ability to translate a loyalty proposition into customer acquisition, engagement, retention, and incremental revenue.
Demonstrated ability to build an integrated acquisition and retention strategy rather than operating individual marketing channels in isolation.
Deep understanding of customer acquisition economics, retention, LTV, CAC, ROAS, incrementality, and marketing effectiveness.
Strong experience across paid media, CRM, email/SMS, lifecycle marketing, personalization, and loyalty.
Experience operating in an omnichannel environment, with an understanding of how digital marketing influences both ecommerce and store performance.
Experience leveraging modern marketing technology, customer data platforms, automation, and AI to accelerate growth.
Proven ability to lead and develop high-performing teams while influencing across a complex, cross-functional organization.