Exposure to the development of brand strategy – consumer segmentation, consumer targeting, brand positioning and brand architecture.
Exposure to the annual brand planning process.
Exposure to the development of / or demonstrated aptitude to develop creative briefs for use by agencies and internal support groups across the marketing mix.
Experience managing complex project list, priorities and budgets and track record of project management with a focus on driving for results.
Bachelor's degree in relevant field (Marketing, Business, Management, etc.).
Progressive experience in the CPG industry with at least 3 to 5 years of brand management experience, or 1 to 2 years of brand management experience and an MBA.
Proven experience managing multi-agency partners
Able to lift 40 lbs on occasion.
Must be able to sit at a workstation for up to 2-hour intervals.
Availability to work weekends and evenings on occasion as required.
Must have a valid U.S. Passport.