Bachelor's degree required in marketing, business, psychology, sociology, statistics, anthropology
Masters Degree preferred
8–15 years of experience in consumer insights, market research, brand strategy, shopper insights, or a related discipline
Experience in CPG, food & beverage, coffee, retail preferred
Demonstrated expertise across qualitative and quantitative research methodologies, with strong analytical and statistical skills
Demonstrated experience applying advanced analytical approaches such as driver analysis, predictive analytics, correlation and statistical techniques
Ability to interpret complex datasets, assess research rigor, and translate analysis into actionable business insights
Strong understanding of brand strategy, consumer behavior, segmentation, innovation, and marketing effectiveness
Proven ability to translate research and data into strategic recommendations that influence business and marketing decisions
Strong executive presence, communication, and storytelling skills
Demonstrated experience in managing research budgets
Experience in leading external agencies, research partners, and vendors, including partner selection, briefing, performance management, and delivery
Comfortable synthesizing multiple sources of information and translating complexity into clear, actionable insights
Highly proficient in Excel, Word and Power Point
Presentation skills a must – building and delivering