3+ years of experience in Digital Analytics, Marketing Analytics, Web Analytics, or Performance Marketing Analytics.
Advanced experience with Google Analytics 4 (GA4).
Experience analyzing campaign performance within Google Ads.
Experience with LinkedIn Campaign Manager and paid social performance analysis.
Experience using Microsoft Customer Insights (MCI) or similar marketing intelligence/reporting platforms.
Strong knowledge of Google Search Console and website performance analysis.
Experience working with Salesforce reporting and lead lifecycle data.
User behavior analysis
Conversion paths and funnels
Attribution and marketing measurement
Campaign performance metrics
Traffic source analysis
Lead generation reporting
Ability to translate data into actionable business insights and recommendations.
Strong understanding of SEO, SEM, and demand generation reporting.
Experience with A/B testing and conversion rate optimization (CRO).
Familiarity with tag management and digital tracking methodologies.