Social media platforms
Data analysis
Paid media
Attribution
Google analytics
Digital marketing
Deep experience with paid media, social media, advertising technology, and major ad placement platforms.
Hands-on subject-matter expertise in paid and social pixel tagging, third-party tag requirements, tag governance, and implementation validation.
Experience coordinating media integrations and tag implementations with platform owners, agencies, suppliers, privacy teams, architects, engineers, and analysts.
Familiarity with campaign measurement, cross-channel reporting, attribution, customer journeys, and media performance metrics.
Experience with reporting, dashboarding, business intelligence, or data visualization solutions for paid and social media.
Understanding of media platform APIs, raw data extracts, taxonomies, data quality controls, and reporting-ready datasets.
Familiarity with enterprise data environments, cloud platforms, modern data architectures, and governed data products.
Experience supporting large-scale, multi-market, or enterprise paid and social media data initiatives.
Experience establishing scalable tagging, taxonomy, data quality, and measurement practices across channels or markets.
Ability to connect business outcomes and media use cases to technical data delivery without directly owning engineering or platform administration
Success delivering enterprise-scale data capabilities that improve reporting, attribution, and data-driven decision making