8 to 12 years in digital/growth marketing with proven ownership of pipeline and revenue outcomes
Experience managing $5M+ annual media budgets with clear ROI accountability
Paid media + SEO/AEO/GEO
Conversion rate optimization (CRO)
Multi-touch attribution and performance analytics
Google Analytics (GA4) and Adobe Analytics
Data tools: Excel, Looker, and ETL platforms (Funnel.io, Supermetrics, etc.)
Strong understanding of schema markup and structured data for AI search
Experience leveraging AI tools for:
* Campaign optimization
* Keyword discovery
* Creative iteration
* Performance insights
Familiarity with AI-search visibility platforms (Profound, Goodie, AthenaHQ, etc.)