Undergraduate degree in Marketing, Business, Communications, or a related fiel from an accredited college or university required.
5+ years of experience managing paid search and paid social campaigns
Hands-on experience building, launching, and optimizing Google Ads Search campaigns from strategy through execution and reporting.
Experience using LinkedIn Campaign Manager, including audience targeting, Lead Gen Forms, campaign optimization, and performance measurement.
Experience publishing and managing website content within WordPress or similar content management systems.
Experience utilizing marketing automation and campaign platforms such as Marketo, HubSpot, Unbounce, or comparable technologies.
Working knowledge of email marketing, nurture programs, lifecycle campaigns, and customer journey orchestration.
Strong analytical skills with the ability to interpret campaign data, identify trends, and convert insights into actionable business recommendations.
Demonstrated ability to manage campaign budgets, forecast spend, explain variances, and maximize marketing return on investment.
Demonstrated discretion and confidentiality in handling and protecting sensitive information.
Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.)
Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events.
