Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
20+ years of work experience, including 10-15+ years of experience in marketing and advertising.
Current knowledge of the media landscape.
Experience with traditional media, including linear television, terrestrial radio, out-of-home, and print.
Experience with advanced television, including streaming, addressable TV, data-driven TV, online video, OTT, and AVOD.
Experience with digital media, including programmatic, DSPs, mobile, podcasts, search, and paid social media.
Experience with CRM and email marketing initiatives and customer journey orchestration.
Experience working with an agency as the direct client.
Experience managing multiple projects, suppliers, schedules, and budgets.
Deep knowledge of traditional, advanced television, streaming/video, digital, programmatic, search, paid social, audio, out-of-home, sponsorship, and emerging media.
Experience leading CRM and email strategy, campaign operations, lifecycle or journey marketing, audience segmentation, testing, personalization, deliverability, consent, preference management, and measurement.
Working knowledge of customer data platforms, Salesforce Marketing Cloud or comparable marketing automation platforms, data integration, clean rooms, identity, analytics, and privacy-by-design practices.
Experience with advanced analytics, including marketing mix modeling, attribution, incrementality, dashboards, sales matchback, research, and performance optimization.
Experience developing and managing agency scopes, contracts, staffing, budgets, and supplier performance.
Proficiency with Microsoft Word, Excel, PowerPoint, Outlook, Teams, and relevant marketing and analytics platforms.
