Bachelors degree in Marketing, Business Management, or a related field.
10+ years of brand marketing, strategic marketing, or advertising experience
Strong experience developing brand strategies and annual business plans.
Experience managing marketing budgets, KPIs, campaign performance, and optimization.
Proven experience leading creative agencies as the client, including SOW, staffing, and fee management.
Knowledge of traditional, digital, social, experiential, and integrated marketing campaigns.
Experience managing brand partnerships and sponsorships.
Experience leading and developing direct reports.
Advanced proficiency in PowerPoint and Excel.
Comfortable using AI tools such as Microsoft Copilot and ChatGPT.