Understanding of the programmatic advertising ecosystem, including DSPs, SSPs,
ad exchanges, and data-driven media buying methodologies
Experience selling or activating media through programmatic channels,
including programmatic guaranteed, private marketplaces (PMPs), and/or
biddable media
Familiarity with advertising technology platforms such as demand-side
platforms (DSPs), data management platforms (DMPs), customer data platforms
(CDPs), and identity resolution solutions
Knowledge of advertising measurement and attribution methodologies, including
multi-touch attribution, incrementality testing, and cross-platform
measurement
Experience working with or selling against third-party measurement and
analytics partners (e.g., attribution providers, brand lift studies,
conversion tracking solutions)
Ability to translate data, analytics, and measurement insights into compelling
client-facing sales narratives
Understanding of audience-based buying, data onboarding, and the use of
first-, second- and third-party data in media activation
Familiarity with emerging trends in advanced TV, streaming, and digital media,
including addressable advertising and converged TV buying strategies
Experience in an ad tech, digital media, or data-driven advertising
environment preferred