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Minimum of 7 years of previous experience in content strategy, creation, PR, communications, or a similar role
Experience in a highly regulated industry (Financial Services, Healthcare, Insurance)
Content Support & Strategy: Assist with implementing content strategy to help with the creation, delivery, and governance of useful, usable content such as articles, videos, webinars, and podcasts
Performance Reporting: Execute detailed quarterly and weekly reports to track the performance and impact of thought leadership and content marketing initiatives
Comfortable working within a CMS (Drupal, WordPress, HubSpot, or similar)
Knowledge of basic SEO and analytics tracking (e.g., Adobe Analytics)
Content Strategy Consultant
Writing & Editing Excellence: Strong writing skills and command of the English language (AP style grammar, spelling, and vocabulary)
Measurement Best Practices: Identify and help implement measurement best practices to enhance the effectiveness and reach of our content efforts
M-F, 8am-5pm
Direct experience or familiarity with Workfront and Jira for project management
HYBRID role supporting our Milwaukee office
Data-Driven Evaluation: Leverage data and research to evaluate content's impact and succinctly present and rationalize work to stakeholders
Workflow & Compliance Management: Manage the internal review process, including routing content through subject matter experts (SMEs), compliance, and other business partners as needed using Workfront and Jira
Subject Matter Interest: A demonstrated interest in personal finance, financial planning, or economic trends
Brand Adherence: Adhere strictly to brand voice, tone, and style requirements in all written materials
Collaboration & Agility: Ability to juggle multiple projects and adapt to ever-changing priorities. A proactive collaborator who seeks clarity, works to build consensus, and can work independently to execute tasks
Content Creation: Write clear, consistent copy focused on consumer and client experiences
Analytical Mindset: Familiar with data-driven approaches that consider business metrics, site assessment, competitive analysis, and research