6–8+ years of experience in social media strategy, including at least 3 years leading brand-level social media initiatives.
Bachelor's degree in Marketing, Communications, or a related field.
Advanced knowledge of Instagram, TikTok, YouTube, and Facebook, including platform algorithms, emerging trends, and short-form video.
Hands-on experience filming, editing, and producing high-quality social content.
Proficiency in Adobe Creative Cloud, including Premiere Pro, Photoshop, or Illustrator, and Microsoft Office.
Experience managing external creative vendors and production partners.
Experience supporting multi-location brands or building scalable social media programs and training resources.
Experience implementing social media management platforms such as Sprout Social, Sprinklr, Hootsuite, or similar tools, along with digital asset management and approval workflows.