Bachelor's degree in marketing, business, or related field
Minimum **5+ years** of paid media experience
Proven success managing retail media campaigns across Target, Kroger, Walmart, and other networks
Hands-on expertise with Meta Ads Manager, Google Ads, and retailer self-serve platforms
Experience managing paid social agencies and holding partners accountable to performance goals
Strong skills in paid social (Meta, TikTok), paid search, YouTube, and CTV buying
Analytical proficiency with key performance metrics such as ROAS, iROAS, CPA, CPM, CTR, and new-to-brand tracking
Experience building cross-platform reporting and presenting insights to senior leadership
Ability to manage budgets, forecasting, and media pacing effectively
