BA/BS or greater in Business, Marketing or Liberal Arts or equivalent, and/or a minimum of 10+ years progressively responsible marketing or brand management experience in a wine marketing or wine sales role
Well established knowledge of wine marketing strategies, wine styles, winemaking and wine culture.
Solid understanding and experience with Trade Marketing concepts, including brand development, pricing, program analysis, IRI data, cross marketing and retail display strategies and materials production.
Experience with video production, photo shoots, Adobe Creative Suite, including InDesign, Photoshop and Illustrator.
Strong Microsoft Office skills.
Familiarity with the latest social media platforms, trends and social media marketing in wine or adult beverages.
Experience with search engine marketing, Google Analytics, and Google AdWords.
