Strong understanding of paid media categories, agency models, media platforms, fee structures, retainer and rate cards, media markups, and other key commercial levers.
Strong understanding of marketing performance and value metrics (e.g., return on ad spend, cost per acquisition, engagement and conversion)
Ability to evaluate supplier proposals using business impact, service quality, performance, risk, and total cost of ownership metrics.
Familiarity with digital marketing ecosystem, supplier landscape, and compliance considerations (data privacy, IP rights, and content usage).
Contract Proficiency
Bachelor's degree in marketing, supply chain, business, finance, communications, or related field required;
Minimum of 8+ years of combined experience in strategic sourcing focused on marketing categories, category management, media procurement, media agency management, marketing operations, or related roles.
Experience managing media, marketing, agency, communications, or technology-related contracts and sourcing projects with $1M-10M+ in annual spend
Proficiency with supplier management, contract management, eSourcing, spend analytics, Microsoft Excel, Power BI, Microsoft Copilot, and related procurement or analytics tools.