The ideal candidate brings a minimum of 5 years of product marketing experience gained on the vendor/commercialization side of healthcare IT — developing go-to-market strategy, positioning, and launch materials for solutions sold into health plans, providers, TPAs/brokers, or employers. Experience gained solely within a health plan's internal product organization does not meet this requirement.
Minimum 5 years of product marketing experience, including direct experience in healthcare IT on the vendor/commercialization side (e.g., health IT software, diagnostics, or healthcare technology vendors selling into health plans, providers, or employers). Experience gained solely within a health plan's internal product organization does not satisfy this requirement.
Bachelor's degree (BA/BS) in Marketing, Business, or a related field required.
Proven experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions.
Experience with the Pragmatic Marketing Framework or a comparable product marketing methodology.
Strong Microsoft Office skills (Word, PowerPoint, Excel); experience with CRM (Salesforce.com or similar) and a product/market requirements tool.
Experience working with and coordinating oversight of 3rd party contractors and consultants such as PR agencies, freelance writers, and market research.
Ability to travel up to 25%.
