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Assistant Director of Marketing

American Society for Radiation Oncology

Arlington, VA 22219

HybridFlexible ScheduleEducation AssistanceHealth InsurancePaid Time OffRetirement Benefit

Bachelor's degree in marketing, communications, business administration or a related field required; equivalent experience may be considered
Nine or more years of progressive marketing experience, including demonstrated responsibility for strategic planning, integrated campaign management, budget execution or recommendations, and performance reporting
Experience marketing conferences, meetings, educational programs, membership products, professional services or other complex offerings to defined audiences
Strong experience with digital marketing practices, including email marketing, marketing automation, CRM data, audience segmentation, A/B testing, retargeting, web content, social media and analytics
Education/Experience
Knowledge, Skills, and Abilities Strong strategic thinking and analytical skills, with the ability to translate business goals, market insights and performance data into actionable marketing recommendations
Demonstrated ability to operate with initiative, sound judgment and accountability, including identifying opportunities, recommending solutions and moving work forward without waiting for step-by-step direction
Excellent promotional writing, editing and message-development skills for print, digital, web, email and social media channels
Advanced project management skills and a strong project management mindset, with the ability to lead complex marketing initiatives from inception through planning, execution, measurement and closeout while managing deadlines, stakeholders, budgets and deliverables
Strong leadership, collaboration and presentation skills, including the ability to influence cross-functional partners and communicate marketing strategy and results to senior staff
Ability to provide day-to-day direction, coaching and workload guidance to marketing staff, contractors or vendors, including setting priorities, clarifying expectations and supporting accountability for deliverables
Desired Qualifications
Master's degree in marketing, business administration, communications or a related field
Formal supervisory or team-lead experience, including direct supervision, coaching staff, managing workloads or overseeing vendors and contractors
Experience with workflow and task management platforms such as Asana, Jira, Trello or similar systems
Project Management Professional (PMP) certification or comparable formal project management training strongly preferred
Experience with enterprise-level marketing automation, CRM, association management, analytics or web content management platforms
Digital marketing certifications (PCM, Google, HubSpot, LinkedIn, or Salesforce/Marketing Cloud, etc.)
Previous experience marketing medical, scientific, health care, association, CME or professional education programs