7+ years of experience in creative strategy, brand strategy, or content strategy—agency experience strongly preferred.
Social-first strategic mindset: deep understanding of how to develop creative strategy for social-first campaigns, always-on content models, and quick-turn social moments—not just traditional/broadcast campaign thinking.
Must understand how campaign messaging adapts across social platforms versus traditional channels.
Strong understanding of full-funnel messaging: ability to tailor creative strategy and messaging by funnel stage (awareness through conversion) and by channel (YouTube vs. Meta vs. email vs. site, etc.).
Proven ability to write tight, insight-driven creative briefs that inspire creative teams and align cross-functional stakeholders.
Excellent stakeholder management and communication skills: comfortable working with Associate Director-level and above stakeholders, presenting strategy, defending creative direction, and managing feedback loops.
Account management sensibility: even though this is a strategy role, the ideal candidate has either held account/client service roles earlier in their career or naturally operates with that relationship-building, cross-functional communication style. The team functions as an internal agency servicing internal marketing stakeholders.
Strong creative thinking and conceptualization skills—ability to generate original, high-impact ideas grounded in business objectives and consumer insights.
Comfortable interpreting data, performance metrics, and consumer research to inform creative decisions (not expected to pull data independently).
Experience managing complex, multi-channel campaigns across multiple stakeholders, delivering on time and meeting objectives.
Ability to work independently with minimal direction after initial ramp; someone who takes ownership, is proactive, and doesn't need rigid structure to be productive.

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