1872 Director Software Development jobs in La Mesa,CA

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Director, Social Media & Engagement

BluPeak Credit Union

San Diego, CA 92121

~ 13 min Onsite

B.A./B.S. degree in Marketing, Communications, Public Relations, Journalism or a related field.
Minimum 7 years of progressive experience in social media strategy, brand marketing, digital marketing, and/or content marketing, with a demonstrated track record of driving brand awareness growth.
3+ years of hands-on experience managing social media platforms, content calendars, content creation tools, paid social campaigns, digital engagement initiatives, and performance analytics.
Demonstrated experience building brand awareness and audience growth for a purpose-driven brand, cause-driven organization, consumer brand, or mission-led nonprofit.
Experience in advocacy-based community building and impact storytelling at scale is strongly preferred.
Proven experience managing paid social media campaigns, including budget management, audience targeting, and performance optimization across Meta, TikTok, and/or YouTube.
Experience with influencer and creator partnerships, including identification, contracting, and co-content strategy.
Proficiency with social media analytics platforms (e.g., Sprout Social, Hootsuite, Brandwatch) and platform-native analytics tools.
Experience with short-form video strategy, production, and optimization across TikTok, Instagram Reels, and YouTube Shorts.
Experience with social media awareness measurement methodologies, including brand lift.
Strong phone and MS Office skills (including Excel, Word, Outlook, PowerPoint) and the ability to learn new programs as applicable.
Must be proficient in desktop publishing environments and have strong word processing and design software skills.
Knowledge of Photoshop, Illustrator, In Design, and basic HTML required.

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